The New Pioneers by Tania Ellis

New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. Follow the road to sustainable business success paved by first-mover companies and pioneering social entrepreneurs. Watch the video trailer here, read more about the book here, and watch recent interviews about the book with Channel NewsAsia here and MakeChangeTV here. The New Pioneers has been listed on Cambridge’s international “Top 40 Sustainability Books”, and has most recently been published in Thai. In February/March 2012 Tania Ellis visited Thailand and Singapore to promote The New Pioneers.

Praise for the book
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January 23, 2015

Are you from Mars or from Venus?

Sustainable business requires an effort, which combines masculine and feminine values. That’s why we need women who raise their voices and men who reclaim their hearts. Continue reading

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February 27, 2014

The New Pioneers Case of the Month: General Electric’s Health Mission

Like an increasing number of other companies, General Electric (GE) has realized that it can create more value from its philanthropic contributions, if they are related to their core business. One example is GEs programme Developing Health Globally.
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January 30, 2014

The New Pioneers Case of the Month: Triodos Bank – How to Survive a Global Meltdown

As the world plummeted into global recession in 2008, one bank showed that one way to make a bank economically sustainable is to make it environmentally and socially sustainable: Triodos Bank. Continue reading

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December 4, 2013

The New Pioneers Case of the Month: Peepoople – taking the backdoor to sanitation

Just imagine for a moment that you did not have a toilet. Scary, isn’t it? This the reality for over 2.6 billion people on the planet, who lack access to even the simplest latrine. Peepoople has found a solution: a single-use, biodegradable and self-sanitising Peepoo plastic bag which serves as a personal, portable and low-cost latrine. Continue reading

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November 18, 2013

The Trojan Horse Strategy – Changing Business From Within

Imagine that you are the owner of a highly successful social enterprise that has built its success on doing both well and good. One day you get a call from a well-known multi-national corporation, perhaps one with a less than … Continue reading

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