Put purpose before profit – and be a business success anyway

About a year ago, the Danish low-cost mobile phone company Call Me began the process of developing the strategy ”TRUST”, which integrates social responsibility and social capital (trust) in the heart of Call Me’s business. The strategy has already created tangible results on both the inner and outer bottom lines. Continue reading →

Posted in | CSR, CSR communication, Employer branding, Stakeholder engagement
Tagged | business purpose, Call Me, CSR communication, employee engagement, social media