About a year ago, the Danish low-cost mobile phone company Call Me began the process of developing the strategy ”TRUST”, which integrates social responsibility and social capital (trust) in the heart of Call Me’s business. The strategy has already created tangible results on both the inner and outer bottom lines. Continue reading →
Posted in |
CSR,
CSR communication,
Employer branding,
Stakeholder engagement
Tagged |
business purpose,
Call Me,
CSR communication,
employee engagement,
social media
The transformation of the internet through new social technologies is changing the face of CSR. With Web 2.o comes CSR 2.o with new possibilities for social interaction, involvement and participation in finding innovative ways to tackle everything from individual business challenges to global problems. Continue reading →
Posted in |
CSR,
Globalization,
New paradigms,
Social innovations
Tagged |
age of globalization,
consumer activism,
new logics,
paradigm shift,
social media,
socially innovative business concepts,
the era of co-cration,
Web 2.0
The Four Cornerstones – Clear Purpose, Corporate Engagement, Collaborative Co-creation and Clear Communication – can be used as guidelines on the road to sustainable business success. Continue reading →
Posted in |
CSR,
Ecobusiness,
Environmental sustainability,
Sustainable business,
Tools & guidelines
Tagged |
clear communication,
clear purpose,
collaborative co-creation,
corporate engagement,
CSR tools,
Four enabling cornerstones,
Hardwiring and softwiring,
social entrepreneurs,
social intrapreneurs,
social media,
stakeholder feedback,
stakeholder interaction,
sustainable business,
sustainable value creation,
The New Pioneers,
transparency
