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The Trojan Horse Strategy – Changing Business From Within
Imagine that you are the owner of a highly successful social enterprise that has built its success on doing both well and good. One day you get a call from a well-known multi-national corporation, perhaps one with a less than … Continue reading
Posted in | CSR, Ethical consumption, Social entrepreneurshipTagged | CSR, ethical consumers, Mergers, Social entreprenuership, socially innovative business concepts, Trojan horse