The Trojan Horse Strategy – Changing Business From Within

Imagine that you are the owner of a highly successful social enterprise that has built its success on doing both well and good. One day you get a call from a well-known multi-national corporation, perhaps one with a less than … Continue reading →

Posted in | CSR, Ethical consumption, Social entrepreneurship
Tagged | CSR, ethical consumers, Mergers, Social entreprenuership, socially innovative business concepts, Trojan horse